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Heinz and Absolut team up for vodka pasta sauce inspired by social media craze

Heinz and Absolut have joined forces to make a vodka pasta sauce, inspired by the social media craze for spicy vodka pasta.

United kingdomLeanne banksGigi hadidCaio fonteneleAbsolut vodkaAbsolut tomato vodka pastaHeinz new ventures directorMarketing directorPernod ricard united kingdomAbsolut tomato vodka pasta sauce

Top 10 spirits launches in March 2023 - The Spirits Business

From drams to pair with your barbecue to boozy collaborations with iconic food brands – these were the hottest spirits rolled out in March.

United statesUnited kingdomCity ofIlene bergenfeldRadico khaitanHeinz absolutBaptiste loiseauPodere santa bianca liquoreGiorgio bargianiPodere santa bianca elicrisoSangam indianArdbeg bizarreHarvest hill beverage companyWhite clawJenkins cygnetKatherine jenkins

Top 10 marketing moves in March 2023 - The Spirits Business

From Absolut vodka and Heinz's pasta sauce to Hennessy's first pair of trainers, we've rounded up the best marketing steps from March.

United kingdomIan palmerChuan jiaLaurent boillotKim jonesLeanne banksHeinz absolutMatt ashton meliaPetra caspolinBartending scholarship programmeArt museumKnowledge transfer partnershipB corpFrom absolutRicard owned absolutCharter brands

Gigi Hadid is already a big fan so is it time to say cheers to Pasta alla Vodka?

Traditionalists say the recipe should include cream, tomatoes, herbs, chilli and a good slug of the spirit. But if you can t be bothered to make it from scratch like Gigi - worry not!

United kingdomGigi hadidAbsolut tomato vodka pasta sauceAntonio sugo alla vodka sauceVodka sauceClassic vodka sauce

New beverage launches: from kombucha to vodka

From kombucha to 'pasta alla vodka', we take a look at some of the latest beverage launches around the globe.

City ofUnited kingdomUnited statesOtis sisgoodTom fowkesTom collinsDan stanglerWhole foods marketPernod ricardBombay citronRoyal mailStrawberry fieldsPineapple paradiseSensations tropical fruitWild berriAbsolut sensations

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