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Top 10 spirits launches in March 2023 - The Spirits Business

From drams to pair with your barbecue to boozy collaborations with iconic food brands – these were the hottest spirits rolled out in March.

United statesUnited kingdomCity ofIlene bergenfeldRadico khaitanHeinz absolutBaptiste loiseauPodere santa bianca liquoreGiorgio bargianiPodere santa bianca elicrisoSangam indianArdbeg bizarreHarvest hill beverage companyWhite clawJenkins cygnetKatherine jenkins

Behind the making of the viral Heinz x Absolut collab

By harnessing a popular TikTok trend, the Heinz x Absolut collaboration honours the history and values of both brands.

United kingdomOdette barryGigi tiktokJess ruhfusAndy warhol absolutGigi hadidHeinz absolutHack your ownTomato vodka pasta sauceAndy warholPasta alla vodkaTomato vodka pastaGoogle news

Top 10 marketing moves in March 2023 - The Spirits Business

From Absolut vodka and Heinz's pasta sauce to Hennessy's first pair of trainers, we've rounded up the best marketing steps from March.

United kingdomIan palmerChuan jiaLaurent boillotKim jonesLeanne banksHeinz absolutMatt ashton meliaPetra caspolinBartending scholarship programmeArt museumKnowledge transfer partnershipB corpFrom absolutRicard owned absolutCharter brands

SB s most-read stories in March 2023 - The Spirits Business

The list of The Spirits Business' most-read stories in March is as eclectic as an AI generated cocktail recipe.

United statesUnited kingdomVeracruz llaveGigi hadidArdbeg bizarreJohnnie walkerHeinz absolutMiguel martScott mccroskieSangam indianSanjeev bangaRadico khaitanPernod ricardKnowledge transfer partnershipBodegas miguel martRampur distillery

Heinz reveals the dark side of ketchup in new ad campaign

We all know this happens.

New yorkUnited statesMegan langAaron starkmanHeinz absolut

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