Lockdown launch: Mooze 12% ABV gin alternative
Gin alternative Mooze was created during lockdown 2.0 when founder Mel Sims wanted to moderate her alcohol intake after her hospitality business was forced to close.
The 12% ABV, 18 calorie per serving, vegan-friendly pour is described as a “middle of the road” rather than “extreme” alternative to gin. It is also sugar and sweetener free.
The spirit goes through the same distillation process as gin, with its founder stating the 12% ABV means that the botanicals – juniper, cucumber, orange zest, clementine zest, macadamia nuts and coriander – come through into the drink better.
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Absolut launches paper bottle in the UK 26th January, 2021 by Emily Robotham
In the race to eliminate packaging waste, Pernod Ricard has launched a prototype of its Absolut paper bottle, the first paper bottle for spirits in the UK, which will be rolled out across the country.
As reported by
Drinks Retailing News, an initial batch of 2,000 paper bottles containing the vodka will be released across the UK and Sweden – the first markets to receive the prototype.
Absolut is a member of the Paboco community, which also includes L’Oréal, Coca-Cola in Europe and Carlsberg.
Paboco, also known as the Paper Bottle Company, grew from a start-up run by post-doctoral students from the Danish Technical University, near Copenhagen.
| 25 January, 2021
Pernod Ricard is rolling out its prototype Absolut Paper Bottle from today, initially just in the UK and Sweden.
The bottle is the first step to achieving a fully bio-based bottle able to contain spirits. The producer said it will begin by testing an initial batch of 2,000 bottles amongst consumers.
The prototype is made up of recyclable content – 57% paper and 43% recycled plastic – with the plastic making up a thin layer within the bottle that can be successfully recycled after use. The normal Absolut glass bottle uses 47% recycled glass, which is world class when it comes to clear glass, and Absolut reuses almost one third of all clear glass recycled in Sweden.