ME Consumers More Likely to Rely on Local Products Published February 15th, 2021 - 01:30 GMT The research suggests that consumers in the Middle East are more likely to buy a product with factors such as health benefits, and value for money in mind. (Shutterstock)
Highlights The research highlights an increased preference for local and sustainable products.
The Covid-19 pandemic has severely impacted the dynamic relationship between brands and their customers, effectively altering the consumer shopping behaviour, according to a joint meta-research conducted by Galal & Karawi Management Consulting (G&K) and Orient Planet Research, the market research unit of Orient Planet Group.