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Middle East mobile gaming industry to reach $4.4 billion by 2022
DUBAI, 8 hours, 25 minutes ago The mobile gaming industry of the Middle East region is predicted to continue its upward trajectory- with experts forecasting threefold growth in 2021. Based on a report prepared by the Orient Planet Research (OPR), the market research unit of Orient Planet Group, and Galal & Karawi Management Consulting (G&K Consulting), the Middle East region’s mobile gaming segment is expected to reach a projected value of $4.4 billion by 2022, which is more than triple in growth from the $1.06 billion posted in 2016. The report further states that the coronavirus (Covid-19) outbreak, followed by preventive and precautionary measures to stay at home, has led to people turning to mobile games as a form of entertainment to while away their time at home. This resulted to the mobile gaming in the region to grow by 25% in 2020.
ME Consumers More Likely to Rely on Local Products Published February 15th, 2021 - 01:30 GMT The research suggests that consumers in the Middle East are more likely to buy a product with factors such as health benefits, and value for money in mind. (Shutterstock)
Highlights The research highlights an increased preference for local and sustainable products.
The Covid-19 pandemic has severely impacted the dynamic relationship between brands and their customers, effectively altering the consumer shopping behaviour, according to a joint meta-research conducted by Galal & Karawi Management Consulting (G&K) and Orient Planet Research, the market research unit of Orient Planet Group.