The campaign conceptualised and executed by Ogilvy is a light-hearted concept, “Boldly Beautiful” encourages consumers to be themselves unapologetically, and establishes Raga as the perfect accessory for these bold and beautiful expressions
Honda Cars celebrates India s Heartland s new attitude in latest ad adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Click on the Image to watch the TVC.
Doveâs latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem.
The film:
Advertisement
The search for beauty can often be ugly and diminishing. A recently conducted âIndiaâs Beauty Test (2020) Reportâ reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel they are judged and rejected based on their looks during the marriage process. Furthermore, 68% claimed that rejections based on beauty during the arranged marriage process impacted their self-esteem and confidence.