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Asian Paints unveils new brand identity for its Beautiful Homes Painting Service with new campaign: Best Media Info
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Asian Paints ropes in Southern actor and comedian Sathish Muthukrishnan for new ad: Best Media Info
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Johnson s Baby commits to new parents help protect, pehle pal se in latest campaign: Best Media Info
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Stayfree encourages young girls with #SochnaNahiAageBadhnaHai campaign
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Doveâs latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem.
The film:
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The search for beauty can often be ugly and diminishing. A recently conducted âIndiaâs Beauty Test (2020) Reportâ reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel they are judged and rejected based on their looks during the marriage process. Furthermore, 68% claimed that rejections based on beauty during the arranged marriage process impacted their self-esteem and confidence.