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X, formerly Twitter, has launched a revenue sharing initiative to empower content creators and attract more to its platform in India. Under the scheme, which will see content creators receive a portion of the advertising revenue generated from advertisements showcased within their replies, verified users must have gained at least five million impressions on posts in each of the preceding three months to qualify. The announcement comes as X seeks to counteract dwindling advertiser participation amid concerns surrounding owner Elon Musk s stance on content moderation. X previously introduced a mechanism enabling paid subscriptions to content and confirmed the entirety of revenue would be channelled to creators.

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