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Dupixent goes back-to-back as top Rx, OTC pharma brand in June

The estimated national TV ad spend for Dupixent during the month totaled $21.4 million, with the most impressions SOV coming from ABC.

At Eighteen Months Post-Launch, Impel s Trudhesa Has Struggled to Keep Up with Pfizer s Nurtec ODT and AbbVie s Ubrelvy, According to Spherix Global Insights

The Power of Patient Preference in Shaping the Drug Delivery Market

Demand for alternative drug delivery methods has the potential to reshape therapeutic markets and improve clinical outcomes. New innovations, especially oral alternatives, are poised to drive broad changes across the entire sector.

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