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Check out the most-seen pharma brand TV debuts of 2023

Pharma dominated the list, as Bayer’s Astepro led the way with 7.4 billion TV ad impressions during the first six months of the year.

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Dupixent goes back-to-back as top Rx, OTC pharma brand in June

The estimated national TV ad spend for Dupixent during the month totaled $21.4 million, with the most impressions SOV coming from ABC.

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Dupixent reclaims throne as top Rx, OTC pharma brand in May

Dupixent had the edge in terms of ad impressions among Rx and OTC brands in March, January and all of 2022.

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Skyrizi goes sky high, topping Rx and OTC brands in April

Skyrizi also clocked in with the highest national TV ad spend among the brands in the top 10.

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