Nutraceutical startups get COVID boost; vitamin C, zinc supplements in high demand
These over-the-counter products are certified by FSSAI or Ayush ministry as they are not considered as drugs, and fall under the food supplements category.
Vidya S | May 12, 2021 | Updated 23:45 IST
There seems to be a correlation between the number of COVID-19 cases in a city and the demand for supplements from that city.
Vitamin C, zinc and protein supplements are flying off the virtual shelves of nutraceutical startups as the ferocious second wave of COVID-19 has led to a spike in demand for immunity boosters.
Neutraceutical startups, including food delivery startup Zomato which forayed into this category recently, have marked products with combinations of these micro and macro nutrients either as bestsellers or as being sold out on their platforms.
OZiva looking to strengthen product portfolio
May 12, 2021
The plant-based nutrition brand aims to double turnouver; plans to enter the kids segement
Plant-based nutrition brand OZiva is looking to double its turnover by diversifying and strengthening its product portfolio in the vitamins and minerals category and venturing into the kids segment. Plans are also afoot to launch products aimed at catering to the nutrition requirement of a woman across various phases of her life.
According to Aarti Gill, Co-Founder & CEO, OZiva, the pandemic has led to greater awareness around health and wellness and the need for proper nutrition. Plant-based nutrition were much better in terms of absorption by the body as compared to synthetic variants. The company, which currently has a turnover of around ₹ 180-200 crore, is looking to scale it up to ₹ 350-400 crore in the next 12-15 months.
OZiva Launches Plant-Based Vitamins and Minerals That Focuses on Building Immunity and Providing Holistic Nutrition
Monday, April 26, 2021 6:12PM IST (12:42PM GMT)
The newly introduced range offers better absorption of nutrients with 100% natural ingredients as compared to regular vitamins available in the market
Mumbai, Maharashtra, India: OZiva, India’s leading certified clean and plant-based nutrition, and wellness brand recently announced the launch of its newest range of plant-based vitamins and minerals. Aimed at providing better immunity, gut health, and nutrition, these products provide a revolutionary blend of 100% plant-derived ingredients that are better absorbed by the body compared to regular vitamins & minerals as they are available in a more bioavailable form. The range includes
Nutrition brand OZiva raises $12 million in Series B funding
The funds raised from this round will be utilised to widen OZiva s team of 110 employees, add products in the vitamins and minerals category, R&D, and enter the kids nutrition segment
BusinessToday.In | March 17, 2021 | Updated 08:19 IST
Founded by Aarti Gill and Mihir Gadani in 2016, OZiva offers products across categories like hair, skin, fitness, women s health, men s health, and general wellness
Plant-based nutrition brand OZiva has raised $12 million in a Series B funding round, which was led by Eight Roads Ventures. Existing investor Matrix Partners India and F-Prime Capital also joined the round.
India: Nutrition branOZiva snags $12m led by Eight Roads Ventures
Photo: Unsplash
March 17, 2021
Plant-based nutrition brand OZiva on Wednesday said it has raised $12 million as part of its Series B round led by new investor Eight Roads Ventures. The round also saw participation from F-Prime Capital and existing investor Matrix Partners India.
According to the company, it will be using the funds to build out the team, enter new product categories, and look to scale its technology platform to provide more value-added services. The present funding comes less than a year after the startup raised $5 million as a part of its Series A round, led by Matrix India last June.