Nutraceutical startups get COVID boost; vitamin C, zinc supplements in high demand
These over-the-counter products are certified by FSSAI or Ayush ministry as they are not considered as drugs, and fall under the food supplements category.
Vidya S | May 12, 2021 | Updated 23:45 IST
There seems to be a correlation between the number of COVID-19 cases in a city and the demand for supplements from that city.
Vitamin C, zinc and protein supplements are flying off the virtual shelves of nutraceutical startups as the ferocious second wave of COVID-19 has led to a spike in demand for immunity boosters.
Neutraceutical startups, including food delivery startup Zomato which forayed into this category recently, have marked products with combinations of these micro and macro nutrients either as bestsellers or as being sold out on their platforms.