Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
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World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of marketing and ad industry players to get their instant feedback once the news hits. Here’s what they had to say.
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