CHENNAI/NEW DELHI Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap…
The company is heavily discounting in-store prices. A two-litre Campa Cola bottle is priced at 49 rupees in stores, a near 50% discount on its label price, a Reuters check showed.
Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment to challenge U.S. beverage giants PepsiCo and Coca-Cola in a key market.
Controlled by billionaire Mukesh Ambani, Reliance this month launched revamped Campa drinks, sugary sodas ..
Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment.