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India Business News: Mumbai: Zomato's Blinkit and Swiggy's Instamart seem to have made brisk business on Holi as Indians took to quick commerce platforms to shop for gulaa.
Blinkit, Swiggy Instamart and Zepto saw record sales of Holi items like colours (gulaal), sweets, snacks and coconut oil. Quick-commerce companies are known to cash in on festive days and topical themes such as Diwali, Dhanteras and Republic Day to bump up sales.
It has now become common for such companies to keep clocking their highest-ever OPMs on such occasions as the sector matures and more customers warm up to the idea of instant delivery of items beyond groceries
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