cornering the market and getting the attention of kids? well, prime really exploded on social media, on tiktok alone they have 3.4 million followers. 42 million likes. this is also driven in part by logan paul, the co-founder who has millions of followers himself. he does a lot of the advertising for the brand. but it is important to note that this is the energy drink side of the brand. there is also the sports drink side, but the energy market is huge. and in 2022 alone, sales were at about $58 billion. billion dollars. is year we re going to see about $62 billion globally. and projected in the next four years, $83 billion. and most of those sales are happening right here in north america. another way that this brand has gotten sort of their face on the map is they re sponsorinspts teams. they re sponsoring the l.a. doers. they re sponsoring arsenal, the soccer club barcelona, also base
from lawmakers, including senator chuck schumer is that this is being marketed to kids. that s his allegation. how is prime energy drink being marketed? this has taken off like wildfire on social media. on tiktok alone, prime has 3.4 million followers, 42 million likes. the co-founders of this company, logan paul and ksi have millions of followers of their own and they do a lot of advertising for their company. and the energy market for drinks is huge. i mean, $58 billion in 2022, $62 billion in 2023 and the next four years it s looking like $83 billion. and a lot of what we re seeing is these brands putting their name behind big companies as well, like the dodgers, they re sponsoring the dodgers, they re sponsoring barcelona, a soccer team that many kids, tweens and
leaders, they re competing with china for influence. and that competition means that engaging with africa is very much on the minds of the leaders of the g7 group of advanced economies as they meet injapan. so, who will come out on top as africa itself strives for prosperity and economic growth? the combined size of africa s economy is estimated at $3.1; trillion, even though it has a population of around 1.3 billion people. the economy is just a fraction of the size of either china s or america s. in recent years, more and more money has been pouring into africa from abroad. the latest numbers show that, in 2021, foreign direct investment into africa hit a record $83 billion. and the amount of trade that african countries do with china, it has soared since the turn of the century. as you can see here, it overtook the united states in 2009, and that gap has grown substantially since.
of the g7 group of advanced economies as they meet injapan. so, who will come out on top as africa itself strives for prosperity and economic growth? the combined size of africa s economy is estimated at $3.1; trillion, even though it has a population of around 1.3 billion people. the economy is just a fraction of the size of either china s or america s. in recent years, more and more money has been pouring into africa from abroad. the latest numbers show that in 2021, foreign direct investment into africa hit a record $83 billion. and the amount of trade that african countries do with china, it has soared since the turn of the century. as you can see here, it overtook the united states in 2009, and that gap has grown substantially since. so, what s behind all of this money flowing into africa? well, in a large part,
and that competition means that engaging with africa is very much on the minds of the leaders of the g7 group of advanced economies as they meet injapan. so, who will come out on top as africa itself strives for prosperity and economic growth? the combined size of africa s economy is estimated at $3.1; trillion, even though it has a population of around 1.3 billion people. the economy is just a fraction of the size of either china s or america s. in recent years, more and more money has been pouring into africa from abroad. the latest numbers show that in 2021, foreign direct investment into africa hit a record $83 billion. and the amount of trade that african countries do with china, it has soared since the turn of the century. as you can see here, it overtook the united states in 2009, and that gap has grown substantially since.