sports group which is a sponsorship group for youth sports. they are in good company. you have adidas also sponsoring arsenal. you have nike and coca-cola sponsoring barcelona. so, clearly they are trying to make a play and get their name out there and it seems to be working, guys. yeah, it is not subtle. i m slightly confused how you consume the drink, because all the promos have them pouring it on their heads. but i do think on a serious note, some of the prime products say it is, quote, not recommended for children under 18. if you re the fda and you re you do actually take a look at this, is that enough? it depends i think from the fda perspective from what i m hearing from experts this morning on whether they re hearing about instances of actual harm coming from this. i was talking with former fda commissioner dr. scott gottlieb, he pointed out when he was in the role, he issued public health advisories around things like this. that s just to let people know about the situatio
from lawmakers, including senator chuck schumer is that this is being marketed to kids. that s his allegation. how is prime energy drink being marketed? this has taken off like wildfire on social media. on tiktok alone, prime has 3.4 million followers, 42 million likes. the co-founders of this company, logan paul and ksi have millions of followers of their own and they do a lot of advertising for their company. and the energy market for drinks is huge. i mean, $58 billion in 2022, $62 billion in 2023 and the next four years it s looking like $83 billion. and a lot of what we re seeing is these brands putting their name behind big companies as well, like the dodgers, they re sponsoring the dodgers, they re sponsoring barcelona, a soccer team that many kids, tweens and