Mumbai: Ahead of Valentine’s Day, Fast-Moving Electrical Goods (FMEG) company Havells India Ltd has launched its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming is live on Havells’ official Facebook, Instagram, and Twitter pages. Conceptualised by the agency
Mumbai: Gozoop Group has announced the appointment of Samrat Bedi as chief executive officer of Gozoop Group in India. He will be based in Mumbai and will report to the board of Gozoop Group. In this role, Bedi will spearhead Gozoop’s business operations and leadership team in India. "He will be responsible for carrying forward Gozoop’s legacy of helping brands achieve scale
Bisleri reinforces its communication of safe and hygienic mineral water with new campaign
Conceptualised by 82.5 communications, the campaign is an effort to educate the consumer to be vigilant and choose a trusted mineral water brand like Bisleri
Mineral water brand Bisleri has launched a new 360-degree integrated campaign, â
Samajhdaar Bisleri Peete Haiâ, to reinforce consumer trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.
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The campaign is an effort to initiate and provoke the consumer to be vigilant and choose a trusted mineral water brand like Bisleri, and not just settle for any other variant that may not follow the same quality of stringent hygiene protocols.
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After West Bengal, Maharashtra, Gujarat and Uttar Pradesh, ABP is all set to enter Tamil Nadu with a news offering in the Tamil language.Â
The launch of ABP Nadu is in line with ABPâs effort to keep citizens abreast of all forms of news, from current affairs to politics and entertainment. Â
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82.5 Communications, which presently handles the creative mandate for ABP Ananda, ABP Majha, and ABP Studios, has won the additional mandate to launch ABP Nadu.
The Bangalore office of 82.5 Communications will manage this business. It is going to be a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience.Â
Your personal brand is the sum total of the online and offline you : Sumanto Chattopadhyay
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In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?
Jeff Bezos famously said that your brand is what people say about you when youâre not in the room. Building on that, I would say that personal branding is about improving the chances that people say the right things about youâby curating and putting out the appropriate pieces of information about yourself.