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After West Bengal, Maharashtra, Gujarat and Uttar Pradesh, ABP is all set to enter Tamil Nadu with a news offering in the Tamil language.Â
The launch of ABP Nadu is in line with ABPâs effort to keep citizens abreast of all forms of news, from current affairs to politics and entertainment. Â
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82.5 Communications, which presently handles the creative mandate for ABP Ananda, ABP Majha, and ABP Studios, has won the additional mandate to launch ABP Nadu.
The Bangalore office of 82.5 Communications will manage this business. It is going to be a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience.Â
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