Bharti Airtel: For nearly a year, Jio and Airtel have been offering 5G services at 4G rates coupled with unlimited data offerings to lure existing users to upgrade to the next-gen wireless broadband service. Analysts expect this to change with both Jio and Airtel poised to roll out 5G services nationwide and prioritise monetisation once adoption levels increase.
Industry experts also expect the two telecom operators to raise mobile tariffs by at least 20% in the September quarter of 2024 to improve their RoCE (return on capital employed) amid intensive investments on 5G and higher customer acquisition costs.