traditional football audience that we know are of the. fist traditional football audience that we know are of the. traditional football audience that we know are of the. at the moment that women we know are of the. at the moment that women players we know are of the. at the moment that women players are we know are of the. at the moment that women players are perhaps - we know are of the. at the moment i that women players are perhaps more positive role models and some of the main meal counterparts, unsullied by scandals of stories of wealth. how do you hope to maintain that going forward? i how do you hope to maintain that going forward? how do you hope to maintain that going forward? i know some of the -la ers going forward? i know some of the players well. going forward? i know some of the players well. they going forward? i know some of the players well, they are going forward? i know some of the players well, they are fantastic - players well, they are fantastic
the first for an english football team since the 1960s, with the tournament creating a whole new generation of fans. but questions are always asked in these moments of how to build on the momentum created by these big occasions to grow women s sport as a whole. this could be a turning women s sport as a whole. this could be a turning point women s sport as a whole. this could be a turning point for women s sport as a whole. this could be a turning point for women - women s sport as a whole. this could be a turning point for women in - be a turning point for women in sport. as a group of girls we would love to see that change. we set out to inspire the next generation, to inspire the nation, but the girls in sport, it could be a big turning point, that is what we are excited for. ., , ., ., ,, ., for. not ust football on the app on that. for. notjust football on the app on that. with crowds for. notjust football on the app on that. with crowds for for. notjust football on the
thank you very much. for more on plugging into some of that untapped demand for women s sport and the potential dollars to be made, i have been speaking to the big boss of athletics company. thank you for your time. we are using the recent went by the english women s soccer team to explore the growing business of women s sport. record numbers watching at home and in the stadiums. how important is it that that treatment has been for women s sport? that treatment has been for women s sort? ., ., , ., ., that treatment has been for women s sort? ., .,, ., , ., ., ., sport? that was a pivotal moment in the course of sport? that was a pivotal moment in the course of history. sport? that was a pivotal moment in the course of history. i sport? that was a pivotal moment in the course of history. i remember i the course of history. i remember the course of history. i remember the 1999 world cup, sold out crowd at rose bowl stadium, that put women s sports, women s soccer specifically, on
invest and build on the atmosphere, in the fan experience, the product on the field, again these fans who have grown up in a different either that were not looking at gender, they were looking at the sport, they want to be entertained and have a good time, that is what you are seeing on the women s side of the market. finally we are able to pack these stadiums, able to bring quality teams, invest in a fan experience, the market is absolutely there. some of these fans for the first time might go, that was a great time, let as go back. the rest of the markets, the traditional market is waking up. the more start ups investing on main sites is more akin to a private longer term, yes it is growing, but will it go at the same piece of the roman side of the same piece of the roman side of the market? if i had a $1 bet today on a million dollar bit i would put it on their women s market and play the long game. women s sport seems to be at this