Analysis-Why TV audiences are tuning out the Tokyo Olympic Games
FILE PHOTO: Tokyo 2020 Olympics - The Tokyo 2020 Olympics Opening Ceremony - Olympic Stadium, Tokyo, Japan - July 23, 2021. Empty seats in the stadium during the opening ceremony REUTERS/Leonhard Foeger/File Photo
July 30, 2021
By Helen Coster
(Reuters) – Broadcasters will not be taking home any gold medals for how many people have watched the Tokyo Olympic Games so far.
In several major markets around the world, the TV audience has fallen since 2016, as viewing becomes more fragmented and athletes compete in Japan when audiences are mostly asleep in the United States and Europe.
Comcast s quarterly revenue tops estimates on theme parks, advertising lift
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Athleta, sponsor of U.S. Olympic gymnast Simone Biles, says it stands by her By Syndicated Content
By Helen Coster
(Reuters) -Athleta, sponsor of U.S. Olympic gymnast Simone Biles, said in a statement on Tuesday that it stands by her after she dropped out of the womenâs team final at the Tokyo Summer Games, saying she had to focus on her mental health.
âWe stand by Simone and support her well-being both in and out of competition,â Athleta Chief Brand Officer Kyle Andrew said in a statement. âBeing the best also means knowing how to take care of yourself. We are inspired by her leadership today and are behind her every step of the way.â