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Analysis-Why TV audiences are tuning out the Tokyo Olympic Games FILE PHOTO: Tokyo 2020 Olympics - The Tokyo 2020 Olympics Opening Ceremony - Olympic Stadium, Tokyo, Japan - July 23, 2021. Empty seats in the stadium during the opening ceremony REUTERS/Leonhard Foeger/File Photo July 30, 2021 By Helen Coster (Reuters) – Broadcasters will not be taking home any gold medals for how many people have watched the Tokyo Olympic Games so far. In several major markets around the world, the TV audience has fallen since 2016, as viewing becomes more fragmented and athletes compete in Japan when audiences are mostly asleep in the United States and Europe.

New yorkUnited statesRio de janeiroEstado do rioFrance generalUnited kingdomCity ofPatrice cucinelloKenneth liMathieu rosemainDouglas busvineYiannis exarchosLisa shumakerKate holtonHelen costerOlympic broadcasting services