Sweatpants may help last bull market poster boy Page Industries catch up with past glory
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Athletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at homes due to Covid-19 and remote working.
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Page Industries depends on selling Jockey’s men innerwear for more than a decade to drive growth.
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MUMBAI: For the 29-year-old Kaveri Chatterjee (name changed), the space occupied by track suits and sweat pants in the wardrobe of her New Delhi apartment has grown substantially since the lockdown that India had announced in late March to contain the Covid-19 pandemic.