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Wanda James Simply Pure is rolling out a franchise model to empower BIPOC entrepreneurs. As one of Colorado s premier cannabis companies, Simply Pure s sales were up 50% in 2020 from 2019.  The store s feel and how it sources products were inspired by top brands Tiffany s and Whole Foods. In the over five years she served in the Navy, Wanda James rose from an officer in the University of Colorado s ROTC program to lieutenant before ending her duty in 1991.  After stints as a leader in the food and beverage space, in marketing, and serving as campaign manager for Governor Jared Polis congressional bid and on the finance committee for former President Barack Obama, the Colorado-based veteran now hopes with her husband and business partner Scott Durrah to bring their cannabis brand, Simply Pure, to additional markets and build a franchise model that empowers minorities in need. 

United statesWanda jamesScott durrahBarack obamaFred harrisArzelle lewisTiffany coTerms of serviceUniversity of coloradoVendor participation programWhole foodsJustice departmentWanda jame simply pureSimply pureGovernor jared poliPresident barack obama