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Lodi Vineyards Transition to Biodynamic Practices
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Two Tech Companies Help Wineries Sell “Bottled Poetry” by Jim Turley
Winemaking is an occupation steeped in tradition, to mix my metaphors. Winery websites feature richly sepia-toned photos of rugged Old World types squeezing the soil through their hands, gazing at grape clusters, and extolling their great-great-grandfathers’ foresight in planting head-trained Zinfandel vines with original rootstock in the rich alluvial soil of Napa Valley. It’s enough to drive you to drink.
It’s also a business that seems immune to technology – indeed, that deliberately shuns and avoids it, at least publicly. But there’s some tech in the back room, behind the French oak barrels, stained aprons, and stemmed glassware. It just doesn’t touch the grapes.
CompleteDTC Launches to Help Small Wineries Succeed
Posted on April 20, 2021
CompleteDTC PRESS RELEASE
Healdsburg, CA, April 14, 2021 Captina LLC today announces the general availability of CompleteDTC, a genuine breakthrough in direct-to-consumer winery management that levels the playing field for smaller DTC wineries. Founded by Ridgely Evers, the driving force behind QuickBooks® and a lifelong small-business advocate, the impetus for CompleteDTC was his experience growing his own thriving DTC business, DaVero Farms & Winery in Healdsburg, California.
Now, after several years serving a select, invitation-only group of peers, CompleteDTC is making its game changing capabilities generally available to wineries producing fewer than 10,000 cases per year. That’s over 90% of the market, and as businesses they have one key thing in common: every employee wears multiple hats.
CompleteDTC Launches to Help Small Wineries Succeed
Transforms DTC Winery Management, Saving Wineries Thousands Each Year
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HEALDSBURG, Calif., April 14, 2021 /PRNewswire/ Captina LLC today announces the general availability of CompleteDTC, a genuine breakthrough in direct-to-consumer winery management that levels the playing field for smaller DTC wineries. Founded by Ridgely Evers, the driving force behind QuickBooks
® and a lifelong small-business advocate, the impetus for CompleteDTC was his experience growing his own thriving DTC business, DaVero Farms & Winery in Healdsburg, California.
Now, after several years serving a select, invitation-only group of peers, CompleteDTC is making its game changing capabilities generally available to wineries producing fewer than 10,000 cases per year. That s over 90% of the market, and as businesses they have one key thing in common: every employee wears multiple hats.
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