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CompleteDTC Launches to Help Small Wineries Succeed
Posted on April 20, 2021
CompleteDTC PRESS RELEASE
Healdsburg, CA, April 14, 2021 Captina LLC today announces the general availability of CompleteDTC, a genuine breakthrough in direct-to-consumer winery management that levels the playing field for smaller DTC wineries. Founded by Ridgely Evers, the driving force behind QuickBooks® and a lifelong small-business advocate, the impetus for CompleteDTC was his experience growing his own thriving DTC business, DaVero Farms & Winery in Healdsburg, California.
Now, after several years serving a select, invitation-only group of peers, CompleteDTC is making its game changing capabilities generally available to wineries producing fewer than 10,000 cases per year. That’s over 90% of the market, and as businesses they have one key thing in common: every employee wears multiple hats.