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Daily Basket calls out BigBasket for using bullying tactics
BigBasket sends ‘cease and desist’ notice to Daily Basket over use of ‘basket’ in its name.
24 Feb, 2021 - 09:11 AM IST | By indiantelevision.com Team
NEW DELHI: Shakespeare may have well opined “What’s in a name?” but going by the latest clash of two brands over a name, apparently there’s a lot at stake. In what appears to be a David vs Goliath scenario, India s largest online supermarket Bigbasket has locked horns with fledgling online grocery start-up Daily Basket, for what it terms as “violating and diluting” the former s brand name and trademark .
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Online grocery giant BigBasket has taken the fight to a bootstrapped South Indian startup over the use of the word basket in their name. BigBasket has allegedly accused Daily Basket of trying to imitate its brand, website and mobile app. To that extent, BigBasket reportedly sent a cease and desist letter, demanding Daily Basket to shut down its operations and hand over the domain name free of cost.
In a cease and desist letter shared by Daily Basket in their detailed point-by-point rebuttal, it is also mentioned that the startup compensates BigBasket s legal expenses worth Rs 2 lakh. All of this and more is pointed out in a website created by Daily Basket s founder Ramesh Vel, where he has called out the billion-dollar company.
BigBasket slaps notice on Daily Basket for using ‘Basket’ in its name
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BigBasket, India s largest online grocery that is on the cusp of being acquired by Tata Group, has claimed that Coimbatore-based Daily Basket infringes on its trademark and brand.
ETtech
(Illustration: Rahul Awasthi/ETtech)
Bengaluru: India’s largest online grocery BigBasket has slapped a legal notice on a tiny upstart, Daily Basket, over the use of the term ‘basket’ in the brand name.
The Bengaluru-based seller of fruit and vegetables online, which is
on the cusp of divesting a majority stake to Tata Group at a valuation of about $2 billion, has claimed that the bootstrapped startup founded in June last year by Ramesh Vel and Ajit Kumar in Coimbatore infringes on its trademark and brand.
Bigbasket sends legal notice to Coimbatore-based grocery startup DailyBasket over basket usage
Bigbasket has accused bootstrapped grocery startup DailyBasket for trademark infringement over the use of basket in its nomenclature.
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India s largest online grocery platform
Bigbasket has sent a cease and desist notice to Coimbatore-based grocery startup
DailyBasket for the usage of basket in its name.
(A
cease and desist letter
is a legal notice sent to an individual or a business to stop action like copying of trademarks.) We are a tiny online/offline grocery startup currently only serving in Coimbatore. We recently received a cease and desist letter from BigBasket to