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Online grocery giant BigBasket has taken the fight to a bootstrapped South Indian startup over the use of the word basket in their name. BigBasket has allegedly accused Daily Basket of trying to imitate its brand, website and mobile app. To that extent, BigBasket reportedly sent a cease and desist letter, demanding Daily Basket to shut down its operations and hand over the domain name free of cost.
In a cease and desist letter shared by Daily Basket in their detailed point-by-point rebuttal, it is also mentioned that the startup compensates BigBasket s legal expenses worth Rs 2 lakh. All of this and more is pointed out in a website created by Daily Basket s founder Ramesh Vel, where he has called out the billion-dollar company.