Details 19 January 2021
Gaining consumer trust and getting them to volunteer their data has never been as important for brands in this data-driven era. This is especially so with the upcoming “cookie-less world”, with Google phasing out third party cookies by 2022. This will mean brands will have to rely on their first party data for their marketing efforts. However, gaining consumer trust can be quite a tricky matter.
Speaking at
MARKETING-INTERACTIVE’s recent virtual roundtable, in collaboration with SAP, Melissa Heng, business architect at SAP Customer Experience, said the first thing brands need to do to gain consumer trust is to put them in the driver’s seat.
The R&D Dept.: Local patents for 12.16.20
Patent No. 10,858,331
The invention provides new aromatic aldehyde compounds that have greater potency in increasing the affinity of Hb for oxygen, greater potency for preventing sickling, and additional pharmacologic properties that ameliorate other symptoms of SCD. The invention further provides methods for treating SCD by providing a subject having SCD with a compound according to the invention.
Inventors:
Jurgen Venitz (Richmond),
Assignee: Virginia Commonwealth University (Richmond)
Dec. 8, 2020
Patent No. 10,858,163
Disclosed are package assemblies and methods of making the same, wherein the assemblies can include, among other elements, an outer carton defining an interior product storage compartment; an inner product support card slidably received within the product storage compartment; the inner support card having a main body portion and one or more flaps; and one or more primary product packages, each being secured to one o