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How news publishers are using the Olympics and AR to flex their emerging tech storytelling

The Washington Post and USA Today are using augmented reality to spotlight the sports new to the Olympic Games in Tokyo this summer, which kicks off today. These AR initiatives are tests to expand their emerging tech capabilities and establish a pathway to turn around similar projects faster in the future. It’s a foray into a relatively new mode of storytelling made possible only at sizable publishers that have the funding and resources to experiment. USA Today added two AR experiences around the Olympic Games to its mobile app on July 19: One is narrated by professional skateboarder Tom Schaar, who gives a tour of the Olympic Games’ skateboarding course, displays simulations of skateboarding tricks, and provides a look at his career

Morning Lookout: Lawsuit resurfaces decades-old sex abuse allegations, drought worsens and more

#BOLO: Rail Trail project in limbo after Thursday’s RTC meeting The defunct Santa Cruz Branch Rail Line runs alongside a recently completed section of the trail portion of the Rail Trail corridor through Santa Cruz. Whether commuter trains will ever run next to the trail remains an open question. (Kevin Painchaud / Lookout Santa Cruz) In Lookout’s preview of yesterday’s Santa Cruz County Regional Transportation Committee meeting, we signaled there could either be fireworks or crickets regarding the controversial Rail Trail proposal to build a commuter rail line next to a recreation path between Watsonville and Santa Cruz. In the end, no formal vote occurred, and there were still facts to be sorted through late Thursday. So

The Washington Post staffs up in Asia and Europe

Newsletters

Newsletters 13 hours ago It uses these hosting fees to finance its product development and underwrite the salaries of its 21 employees, who have all worked remotely since joining. May 6, 2020 As we’ve entered the 6th week of shutdown (or is it 7th? Honestly who can keep track at this point?), publishers are still struggling with monetizing during this crisis. And, [.] March 10, 2020 Email marketing continues to be a dominant channel for audience engagement, sales monetization, and product sales. Why? Because it’s an owned audience. You own the direct relationship with that audience [.] March 2, 2020 Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing [.]

Social Media

Social Media 2 days ago Before we even consider how we re rolling them out to children, we should be taking a look at how we are using these platforms ourselves. Soyoung Kang, CMO at Eos, recognized Joy s indelible contribution to the brand s most recent success. April 7, 2021 Tatiana Holifield shares how a skill set of data science, psychology, and persuasive behaviors make one a great leader April 6, 2021 Also available through the partnership will be training, access to resources and advice on best practices, as well as research and media trial opportunities. April 5, 2021 As part of the effort, the chain is airing a two-minute video on YouTube and IGTV, as well as on Starbucks Stories through the month of April.

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