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Dive Brief: Old Spice, the men s grooming brand marketed by Procter & Gamble, next month will open its first barbershop that will also serve as a digital content studio, retail store and test lab to help develop new products. The Old Spice barbershop will open on March 1 in Columbus, Ohio, per an announcement emailed to Retail Dive s sister publication Marketing Dive. The Old Spice barbershop has a fully functioning studio to produce digital and social media content in real time, and will be filled with the brand s products. Its celebrity barber residency program will invite stylists with clients such as actors, athletes and musicians to create content, provide tutorials on men s grooming and host other interactive customer experiences.

United statesMarc pritchardProcter gambleDive briefOld spiceRetail diveChief brand officer marc pritchardGrowth worksConsumer trendsCorporate newsஒன்றுபட்டது மாநிலங்களில்மார்க் ப்ரிசர்ட்ப்ராக்‌டர் சூதாட்டம்டைவ் சுருக்கமானபழையது மசாலாசில்லறை டைவ்