As online consumers, we re hit with waves of enticing branding every day and many of us are understandably wary. We ve fallen for too many Lisa Frank-esque social media posts and packaging only to find out that the actual product doesn t live up to the hype.
These disappointments, however, make it that much sweeter when the quality of a company s branding
does match the quality of its product.
Unbound, the online sex toy retailer founded in 2014, has a pastel pink website and pastel toys to match with cutesy names like Puff and Stellar. The company s Instagram account, boasting 150,000 followers, showcases its Gen Z-focused style with scrapbook photo layouts and cunnilingus memes.