As online consumers, we re hit with waves of enticing branding every day and many of us are understandably wary. We ve fallen for too many Lisa Frank-esque social media posts and packaging only to find out that the actual product doesn t live up to the hype.
These disappointments, however, make it that much sweeter when the quality of a company s branding
does match the quality of its product.
Unbound, the online sex toy retailer founded in 2014, has a pastel pink website and pastel toys to match with cutesy names like Puff and Stellar. The company s Instagram account, boasting 150,000 followers, showcases its Gen Z-focused style with scrapbook photo layouts and cunnilingus memes.
The best films of 2021 so far
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Clockwise from top left: Judas And The Black Messiah (Photo: Warner Bros.), The Mitchells Vs. The Machines (Image: Netflix), No Sudden Move (Photo: HBO Max), Saint Maud (Photo: A24), The Disciple (Photo: Netflix), In The Heights (Photo: Warner Bros.), Barb & Star Go To Vista Del Mar (Photo: Lionsgate)
Graphic: Natalie Peeples
It’s difficult to say, from the limited vantage of our present moment, if movie culture is going to return to the “normal” of a pre-COVID world. Yes, theaters are open for business again, and Hollywood has started flooding them with would-be blockbusters once more, banking on audiences being ready to return to the big screen for some big spectacle. But setting aside the possibility of a new spike and a return to quarantine conditions, the lost year of 2020 also seemed to accelerate changes in distribution strategy that were already happening, just a little slower. Which is to say: There’s a good chance that a futu