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SCA promotes local events with voice-activated offering Media group debuts The Locals Guide, curated community events content prompted by growing use of voice-activated devices Southern Cross Austereo (SCA) is claiming an Australian-first with its new voice-activated locals guide offering aimed at making community events listings more accessible to share with audiences. The Locals Guide has been launched in Queensland and is available via several voice-activated assistants and smart speakers such as Amazon Alexa, Google Assistant, Sonos and Android Auto. The service curates a mix of local and featured events, family and kids’ activities, sporting matches and markets across a local geographic area, and also features special interest pillars around seasonal events like local festivals, key retail periods, school holidays and grand finals.

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