Arla Foods to supercharge sales in E-commerce Arla is fast tracking its plans to become European dairy market leader for e-commerce and aims to double its sales via its customers’ online platforms to €600m ($729m) across Europe.
Having witnessed rapid growth in its e-commerce sales during the pandemic, with growth doubling in many key markets during 2020, Arla is now utilizing this, as locked-down consumers continue to seek household brands such as Arla and Lurpak during their online shopping.
The cooperative is boosting its existing e-commerce plans three to five years ahead of schedule, increasing investments in its online presence, increasing the number of e-commerce employees across the sales and marketing organization in the UK, Denmark, Sweden, Germany, the Netherlands and Finland, and aims to double retail sales by 2025 across Europe.