Home consumption drives Arla brand growth during pandemic Danish-headquartered dairy giant Arla said it quickly reshaped the business disrupted by the Covid-19 pandemic to meet the spike in home consumption and high demand for trusted household dairy products while offsetting negative impacts in other sectors.
In 2020, Arla grew global branded sales volumes by 7.7% due to the cooperative s global portfolio of brands such as Arla and Lurpak and strong market positions. Despite revenue losses in Food Service and Global Industry Sales, total group revenue was €10.6bn ($12.85bn), compared to €10.5bn ($12.73bn) in 2019.
Due to the financial position, Arla’s board of directors has proposed to the board of representatives to pay out 1.75 eurocent per kg milk for the supplementary payment, 0.75 eurocent higher than the standard 1.00 eurocent per kg milk.
Arla strives to double online sales to 600m euros
14 January 2021 |
by FarmingUK Team | Dairy, News
Arla’s ambition is to double online retail sales from 300m to 600m euros by 2025
Dairy co-operative Arla is aiming to double its sales via its customers’ online platforms to 600 million euros within the next five years.
Arla has already witnessed a rapid growth in its e-commerce sales during the pandemic, with growth doubling in many key markets during 2020.
The co-op is now harnessing this development as locked-down consumers continue to seek out its dairy products during their online shopping.
Arla said it would now supercharge its existing e-commerce plans 3-5 years ahead of schedule, increasing investments in its online presence.
Arla Foods to supercharge sales in E-commerce Arla is fast tracking its plans to become European dairy market leader for e-commerce and aims to double its sales via its customers’ online platforms to €600m ($729m) across Europe.
Having witnessed rapid growth in its e-commerce sales during the pandemic, with growth doubling in many key markets during 2020, Arla is now utilizing this, as locked-down consumers continue to seek household brands such as Arla and Lurpak during their online shopping.
The cooperative is boosting its existing e-commerce plans three to five years ahead of schedule, increasing investments in its online presence, increasing the number of e-commerce employees across the sales and marketing organization in the UK, Denmark, Sweden, Germany, the Netherlands and Finland, and aims to double retail sales by 2025 across Europe.