My Campaign: the making of The Guardian Three little pigs
Droga5 London chief creative officer David Kolbusz recalls how in 2012 Bartle Bogle Hegarty’s back-up script was turned into an epic vision for the future of journalism.
by David Kolbusz
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Tony Davidson to depart W&K London after two decades of leadership
Agency is searching for new creative leaders to replace Davidson and Iain Tait.
by Brittaney Kiefer
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Pitch Update: Agencies bricking it as Purplebricks prepares to cut five to two
Mediahub has picked up media for New Balance across Europe, while Creature has won flooring brand Tapi.
by Staff
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WHEN it comes to female role models, some eight in 10 women here look to inspiring figures from overseas, a survey has found.
Less than 20% named Singaporean female role models, according to the online poll of more than 600 people done by advertising agency Bartle Bogle Hegarty Singapore (BBH).
Popular foreign female role models include former first lady of the United States Michelle Obama, actress Gal Gadot and K-pop girl group Blackpink member Lisa.
The Singaporean personalities who were admired include artistes such as Zoe Tay, Fann Wong and Sharon Au. Some of the respondents named a friend, family member or themselves as a role model.