The advertising messaging in APAC countries facing population decline is typically based on reinforcing cultural norms
Population decline is a global issue that is a product of the rising middle class and all developed nations are facing this issue. However, the decline is much more pronounced in Asia Pacific as countries like China, Japan and Singapore are facing a population decline crisis. The Drum finds out how marketing has played a crucial part in this challenge.
The census showed that around 12 million babies were born in 2020, a six million decrease from 18m in 2016, and the lowest number of births recorded since 1960.
Chat groups circulating obscene images of women in Singapore re-emerge on Telegram
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WHEN it comes to female role models, some eight in 10 women here look to inspiring figures from overseas, a survey has found.
Less than 20% named Singaporean female role models, according to the online poll of more than 600 people done by advertising agency Bartle Bogle Hegarty Singapore (BBH).
Popular foreign female role models include former first lady of the United States Michelle Obama, actress Gal Gadot and K-pop girl group Blackpink member Lisa.
The Singaporean personalities who were admired include artistes such as Zoe Tay, Fann Wong and Sharon Au. Some of the respondents named a friend, family member or themselves as a role model.
AWARE and BBH turn Singaporean women into social icons Details 08 March 2021
In line with International Women s Day 2021, women s advocacy group AWARE has partnered with ad agency BBH Singapore to celebrate and honour admirable Singapore women, by turning them into literal social icons on social media. The campaign, titled #ShesAnIcon , sees the two organisations collaborating with locally-based women illustrators to launch a series of online GIF stickers that seek to elevate Singapore women role models.
The eight women icons who will be featured in the first part of the campaign include local politician Raeesah Khan, actress Jeanette Aw (pictured below bottom) who has made a mark in the male dominated film making industry, ex-SIA stewardess Farzana Abdul Razak (pictured below middle) who triumphed over a plane crash tragedy and gone on to live her life to the fullest, Kanwaljit Soin (pictured below top), the first female nominat
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As part of the campaign shareable GIF stickers celebrating Singapore women role models will be launched on International Women’s Day
In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH Singapore has joined hands with gender advocacy group AWARE to celebrate and honour admirable Singapore women by turning them into literal social icons on social media.
The campaign #ShesAnIcon will see the two organisations collaborating with locally-based women illustrators to launch a series of online GIF stickers that seek to elevate Singapore women role models.
The women icons who will be featured as part of this campaign include Farzana Abdul Razak who has triumphed over a plane crash tragedy and gone on to live her life to the fullest, Jeanette Aw who has made a mark in the male dominated film making industry, Kanwaljit Soin who was Singapore’s first female nominated Member of Parliament, Alemay Fernande
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