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NEW DELHI: The government’s expenditure on advertisements in print, electronic and digital media has steadily declined over the past three years, Union information and broadcasting minister Anurag Thakur told the Rajya Sabha on Monday. In a written response to a poser by BJD MP Sasmit Patra, Thakur said the Centre spent Rs 429.55 crore on print ads and Rs 514.29 crore on TV ads in 2018-19. In 2019-20, the allocation for print ads fell to Rs 295.05 crore, while ad expenditure on electronic media platforms was slashed to Rs 316.99 crore.
The cut in 2020-21, however, was the sharpest. Government expenditure on advertisements fell to Rs 197.49 crore for print and Rs 167.98 crore for electronic platforms. All these expenditures refer to expenses incurred by the Bureau of Outreach and Communications.