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All the beauty must-haves from Lazada s 618 Shopping Festival
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Cosmetic bottle covered with a Hello, I m Paper Bottle label is made of PLASTIC
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Shoppers discover Innisfree bottle labeled as paper is PLASTIC Dan Avery For Dailymail.com © Provided by Daily Mail MailOnline logo
A popular cosmetics company has been condemned for selling a moisturizer in a bottle the label claims is made of paper - with a secret plastic bottle underneath.
Innisfree s green-tea infused product is wrapped in a brown cardboard covering, and declares: Hello, I m Paper Bottle on a green and white label.
But one customer who sliced the bottle open quickly realized it was just a plastic container in a thin paper shell and shared the evidence on Facebook.
Innisfree quickly apologized for any confusion, saying it overlooked the possibility that the naming could mislead people to think the whole packaging is made of paper.
South Korean beauty brand Innisfree has attracted a lot of criticism after a bottle labeled as being made of paper turned out to be plastic simply wrapped in thin cardboard.
Innisfree, a company that specializes in naturally-inspired beauty products, apparently didnât expect anyone to actually check if the bottle for its face serum was actually made of paper, as suggested by the texture of the packaging and the âHello, Iâm paper bottleâ branding printed on it. Only someone did check, slicing open the thin cardboard only to find a regular plastic bottle inside. This person posted photos of their discover on a Facebook group called âNo Plastic Shopping,â and it didnât take long for them to go viral.
Kickstart: Yes, this paper bottle is really plastic, and yes, it s a bad look
Yes, this paper bottle is really plastic, and yes, it s a bad look
South Korean beauty conglomerate Amorepacific may have taken a nasty stumble on its journey toward sustainable packaging.
The company has rolled out a special edition of its Green Tea Seed Serum skin care from its Innisfree brand in a package labeled Hello I m Paper Bottle (sic). But beneath the paper outer shell was a thin plastic bottle, as people quickly pointed out on social media. Those consumers were not pleased and labeled it a prime example of greenwashing. (You can see a Twitter thread on the topic here.)
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