Can luxury brands drive B C old-growth logging out of business? | iNFOnews | Thompson-Okanagan s News Source infotel.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from infotel.ca Daily Mail and Mail on Sunday newspapers.
With 29 new brands joining Pack4Good, the goal of saving the world’s ancient and endangered forests took another step in the right direction. Pack4Good, an initiative by the environmental nonprofit organization <strong>Canopy</strong>, is focused on eliminating controversial forest fibers from packaging such as take-out containers, shoeboxes and various other paper goods.
collaboration.
While a pitched battle is underway to save old-growth trees on the West Coast, a British Columbia–based environmental nonprofit, Canopy, is conscripting a contingent of global and luxury brands that are pledging to eliminate packaging made from the world’s ancient and endangered forests.
And that growing commitment by renowned companies whether in food, fashion, beauty, or publishing may push change on the ground in B.C.’s old-growth forests and its wood and pulp and paper sectors, said Nicole Rycroft, executive director of Canopy.
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French luxury conglomerate Moët Hennessy Louis Vuitton, also known as LVMH, just partnered with that Vancouver-based environmental nonprofit on its Pack4Good initiative, as well as other projects, to transform its supply chains and ensure its packaging isn’t sourced from the increasingly vulnerable forest ecosystems that combat climate change and protect plummeting biodiversity on the planet.
Published in Fashion on 08-06-2021 Shutterstock.com
LVMH has announced a new partnership with Canopy, an NGO dedicated to forest conservation and the transformation of unsustainable forest product chains. The French luxury group is not only concerned about the environment but will also set up an emergency fund for its employees.
Protecting the natural heritage
In a press release, LVMH states that more than 3.2 billion trees are cut down every year to produce paper packaging or to make fabrics such as viscose and rayon for clothing. By partnering with Canopy, it can help labels alter supply chains, save forests and make alternative NextGen solutions the norm.
LVMH Partners With Canopy To Further Strengthen Its Commitment To Forest Conservation textileworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from textileworld.com Daily Mail and Mail on Sunday newspapers.