collaboration.
While a pitched battle is underway to save old-growth trees on the West Coast, a British Columbia–based environmental nonprofit, Canopy, is conscripting a contingent of global and luxury brands that are pledging to eliminate packaging made from the world’s ancient and endangered forests.
And that growing commitment by renowned companies whether in food, fashion, beauty, or publishing may push change on the ground in B.C.’s old-growth forests and its wood and pulp and paper sectors, said Nicole Rycroft, executive director of Canopy.
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French luxury conglomerate Moët Hennessy Louis Vuitton, also known as LVMH, just partnered with that Vancouver-based environmental nonprofit on its Pack4Good initiative, as well as other projects, to transform its supply chains and ensure its packaging isn’t sourced from the increasingly vulnerable forest ecosystems that combat climate change and protect plummeting biodiversity on the planet.