BBC drops Blue Peter s anti-meat message after backlash
14 April 2021 |
The BBC has dropped an anti-meat message from Blue Peter s Green Badge initiative
The BBC has removed an anti-meat message aimed at children on its Blue Peter programme following a backlash from farmers.
The iconic TV show encouraged children to be environmentally friendly by adhering to three tasks; turn off lights, use less plastic and not to eat meat.
It also asked its young audience to become part of a green army to tackle carbon emissions and climate change.
Recommendations to earn a Green Badge include taking the Supersize Plants Pledge by replacing meat dishes with climate friendly plant-based alternatives.
Image source: BBC
Blue Peter bosses appear to have rowed back over a nationwide challenge in which children were encouraged to swap meat in meals for veg-based alternatives.
The vegetarian option was part of the ‘supersize’ pledge which groups undertake for the programme’s ‘Green Badge’ challenge.
A spokesperson for the
BBC told
Agriland: “We are not asking Blue Peter viewers to give up meat. That was made clear both on the show and on our website, which has been updated to reflect that buying seasonal food or local grass-fed meat can also make a difference to climate change.
“There are also other pledge options to choose from to earn a Green badge such as switching off lights or using reusable water bottles.”
The CBBC television programme Blue Peter has dropped an anti-meat pledge that was part of a climate challenge for viewers to earn a green badge, after a
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