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April 19, 2021
PARIS (AP) – The pandemic has torn a multibillion-dollar bite out of the fabric of Europe’s fashion industry, stopped runway shows and forced brands to show their designs digitally instead.
Now, amid hopes of a return to near-normality by the year’s end, the industry is asking what fashion will look like as it dusts itself off and struggles to its well-heeled feet again.
Answers vary. Some think the Fashion Week format, in use since the 1940s, will be radically rethought. Others believe Asia will consolidate its huge gains in influence. Many see brands seeking greater sustainability to court a younger clientele.
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Fashion industry evolves as the COVID-19 pandemic forces a rethink Amid hopes of a return to near-normality by the year’s end, the industry is asking what fashion will look like as it dusts itself off and struggles to its well-heeled feet again.
FILE - In this Jan. 27, 2021 file photo, a model wears a creation for Fendi s Spring-Summer 2021 Haute Couture fashion collection presented in Paris. (AP Photo/Francois Mori, File)
19 Apr 2021 11:59AM Share this content
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The pandemic has torn a multibillion-dollar bite out of the fabric of Europe s fashion industry, stopped runway shows and forced brands to show their designs digitally instead.