The pandemic has torn a multibillion-dollar bite out of the fabric of Europe’s fashion industry, stopped runway shows and forced brands to show their designs digitally instead.
Now, amid hopes of a return to near-normality by the year’s end, the industry is asking what fashion will look like as it dusts itself off and struggles to its well-heeled feet again.
Answers vary. Some think the Fashion Week format, in use since the 1940s, will be radically rethought. Others believe Asia will consolidate its huge gains in influence. Many see brands seeking greater sustainability to court a younger clientele.
Fashion industry evolves, as virus forces a rethink
THOMAS ADAMSON and FRANCOIS MORI, Associated Press
April 18, 2021
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1of6FILE - In this Jan. 27, 2021 file photo, model Kate Moss, left, and her daughter Lila Grace Moss wear a creation for Fendi s Spring-Summer 2021 Haute Couture fashion collection presented in Paris. The pandemic has torn a multibillion-dollar bite out of the fabric of Europe s luxury industry, stopped runway shows and forced brands to show their designs digitally instead. Now, amid hopes of a return to near-normality by the year’s end, the industry is asking what fashion will look like as it dusts itself and struggles to its well-heeled feet again.Francois Mori/APShow MoreShow Less
April 19, 2021 Share
The pandemic has torn a multibillion-dollar bite out of the fabric of Europe’s fashion industry, stopped runway shows and forced brands to show their designs digitally instead.
Now, amid hopes of a return to near-normality by the year’s end, the industry is asking what fashion will look like as it dusts itself off and struggles to its well-heeled feet again.
Answers vary. Some think the Fashion Week format, in use since the 1940s, will be radically rethought. Others believe Asia will consolidate its huge gains in influence. Many see brands seeking greater sustainability to court a younger clientele.
PARIS - The pandemic has torn a multibillion-dollar bite out of the fabric of Europe's fashion industry, stopped runway shows and forced brands to show their designs digitally instead.
Fashion industry evolves, as virus forces a rethink
Thomas Adamson And Francois Mori
Associated Press
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Copyright 2021 The Associated Press. All rights reserved
FILE - In this Jan. 27, 2021 file photo, model Kate Moss, left, and her daughter Lila Grace Moss wear a creation for Fendi s Spring-Summer 2021 Haute Couture fashion collection presented in Paris. The pandemic has torn a multibillion-dollar bite out of the fabric of Europe s luxury industry, stopped runway shows and forced brands to show their designs digitally instead. Now, amid hopes of a return to near-normality by the years end, the industry is asking what fashion will look like as it dusts itself and struggles to its well-heeled feet again. (AP Photo/Francois Mori, File)