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Digital Project Manager - MENA job, Cape Town
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Lippe Taylor Group Rebrands ShopPR: Agency is Now twelvenote
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Jette-Mari Anni
There are three major categories of media coverage that PR teams use to reach and connect with their target audiences:
Owned Media Content created and published by your brand.
Paid Media Any ads or media coverage that you have paid to run.
Earned Media Any unpaid mentions, coverage or content created and published about your brand by others.
Owned and paid media are vital first steps to getting your brand name on the radar, but an earned media strategy is the key to fast and positive growth for your business.
Earned media is often overlooked by marketers. Some may mistake earned media to be out of their hands and disregard it from marketing plans. Small businesses may also struggle to prioritize earned media simply due to bandwidth. Both situations are understandable but can lead to missed opportunities in connecting with audiences, receiving valuable feedback and can even hinder other efforts to spread brand awareness.
had to share about his vision of the future.
Media is Video, Text, Image, Sound and Experience (that additionally including senses like touch and smell). These Mediums in a sense are eternal, indestructible like matter. The way they manifest however changes dramatically, as the Digital revolution has shown, with profound implications to humans and society.
20 years ago, video was TV and movies; text was newspaper, magazines and books; Image was art print, and outdoors; sound was radio, and experience was physical and real. In this analog world Media was commercialized principally through mass advertising. Dot coms were the exciting new thing. Their boom or bust debated as vigorously as cryptocurrency is today. The future of Media then portended that paid Media would expand into Owned and Earned Media; Mass Media would become addressable, Marketing would become SO-LO-MO (Social, Local and Mobile) and Media would be a retail channel.