Jette-Mari Anni
There are three major categories of media coverage that PR teams use to reach and connect with their target audiences:
Owned Media Content created and published by your brand.
Paid Media Any ads or media coverage that you have paid to run.
Earned Media Any unpaid mentions, coverage or content created and published about your brand by others.
Owned and paid media are vital first steps to getting your brand name on the radar, but an earned media strategy is the key to fast and positive growth for your business.
Earned media is often overlooked by marketers. Some may mistake earned media to be out of their hands and disregard it from marketing plans. Small businesses may also struggle to prioritize earned media simply due to bandwidth. Both situations are understandable but can lead to missed opportunities in connecting with audiences, receiving valuable feedback and can even hinder other efforts to spread brand awareness.
How automation liberates the modern workforce itproportal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itproportal.com Daily Mail and Mail on Sunday newspapers.