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Coca-Cola reveals new and improved Coke Zero Sugar recipe

Coca-Cola Reveals New Coke Zero Sugar New recipe and fresh new look to

The Coca-Cola system in Thailand, comprising ThaiNamthip Ltd., Haad Thip Plc, and Coca-Cola (Thailand) Ltd., is strengthening its leadership in the sparkling beverage market with the unveiling of a new recipe and new look for Coke Zero Sugar. This allows Thai consumers to get the great taste and refreshment that is ever closer to the iconic Coke Original Taste, but with no sugar or calories. The launch of the new Coke Zero Sugar will be supported by a global campaign called Best Coke Ever? allowing consumers to experience the drink through 360-degree marketing activities. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar and Laos, said: The growing trend in zero-sugar beverage consumption among Thai consumers evidenced by the rapid growth at 21.2% compared with 2019[1] shows that people want more drinks that taste great but have less or no sugar and fewer or no calories. We ve continued to innovate on this front and we re excited to bring this latest Coke Zero Sugar

Coca-Cola supports UEFA Euro 2020 sponsorship with consumer competitions

Coca-Cola supports UEFA Euro 2020 sponsorship with consumer competitions Print 30th April 2021 Coca-Cola is set to launch two on-pack competitions as part of its sponsorship of UEFA Euro 2020, in a move designed to “engage consumers whilst on-the-go and at home whilst enjoying football at home with family and friends”. The “Scan. Enter. Win.” competition will run from 25 May across bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar – including the cherry and vanilla-flavoured variants – and 250ml cans of Coca-Cola Energy and Coca-Cola Energy Cherry. Shoppers will have to scan a QR code found across promotional packs to find out instantly whether they have won.

Coca-Cola rolls out new pack design for core variants

Coca-Cola rolls out new pack design for core variants Print 12th April 2021 The Coca-Cola Company is rolling out a new pack design for its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke variants, as well as an updated recipe. The design features new lettering for the three variants – white for Coca-Cola Original Taste, black for Zero Sugar and silver for Diet Coke – as well as the Coca-Cola label moved to the top of the label on bottles and at the top of each can. The design and recipe will be supported by a “Best Coke Ever?” campaign across TV and social media and digital platforms, as well as out-of-home.

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