Coca-Cola supports UEFA Euro 2020 sponsorship with consumer competitions Print
30th April 2021
Coca-Cola is set to launch two on-pack competitions as part of its sponsorship of UEFA Euro 2020, in a move designed to “engage consumers whilst on-the-go and at home whilst enjoying football at home with family and friends”.
The “Scan. Enter. Win.” competition will run from 25 May across bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar – including the cherry and vanilla-flavoured variants – and 250ml cans of Coca-Cola Energy and Coca-Cola Energy Cherry.
Shoppers will have to scan a QR code found across promotional packs to find out instantly whether they have won.
Coca-Cola European Partners has added a new ‘Nitro’ energy drink to its Monster brand.
The drink is said to be enhanced with nitrous oxide and carbon dioxide to create a “uniquely light, dry carbonated texture”.
It contains 32g of caffeine per 100ml, and has a “satisfying citrus taste”, said CCEP.
It’s the latest in a flurry of NPD from the brand since January, joining Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch on shelves.
CCEP commercial development associate director Gemma Nicholas said the brand must “continue to innovate, to secure [shoppers’] long-term loyalty and maintain engagement”. “With the launch of Monster Nitro, we’re giving our fans something they’ve never had before.”